The rise of adult sports leagues

Fitness comes in many forms, and for a growing number of people, sports is one of the most appealing ways to stay in shape.
Health and socialization are the driving forces behind the growing popularity of adult recreational sports leagues, particularly among millennials. According to Sports Marketing Surveys USA, a research company that provides data for the Sports and Fitness Industry Association, millennials are twice as likely as their Generation X counterparts to participate in team sports as adults. However, adult leagues attract people of all ages and from both genders.

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