Radio-Active Wins Start-Up Entrepreneur of the Year

Pictured, from left is Jon Krugerud, Doug Selle, and Andrew Selle with their Outstanding Startup Entrepreneur award in their demonstration room where over 4,000 radio/speaker combinations can be tested. Lining the top shelves are dozens of customers awards earned for Radio-Active designs and installations of sound systems. (Photos by Bb Zimmerman)


By Bob Zimmerman. Radio-Active Mobile Electronics of Buffalo was recognized as the Wright County Economic Development Partnership “2017 Outstanding Start-Up Entrepreneur of the Year” at the Partnership’s annual meeting on January 19.

According to company Vice President Doug Selle, “it is a huge honor for a small company.” Wright County businesses operating for less than five years with 50 employees or less are eligible for the award. Some of the criteria considered include positive business growth, using innovation and/or new technology, and demonstrating community involvement.

The company opened for business in August, 2013 and was able to purchase the building they started in just two years later. Three men started the enterprise and remain as the entire staff. Andrew Selle is the owner and president, and Jon Krugerud is the product manager. They were best friends in high school in Delano and also attended electronics school in Arizona together. Doug Selle had a long career at Best Buy until being laid off in 2013. The three did market research and found there were very few, if any, shops providing the kind of mobile electronics services they envisioned within 20 miles of Buffalo. Getting solid advice from SCORE, “Counselors to America’s Small Business,” and the Small Business Administration helped give them the confidence to take the entrepreneurial risk of starting a business. The company has grown every year since they opened, and they are in the planning stages for increasing capacity and adding personnel. Their long-term plan is to continue to offer excellent service and top-of-the-line products to the Wright County area.

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